An original line, operating on the edge, an evocative, eye- and ear-opening experience, a genuinely moving, memorable experience. Art music marketing spins the same buzzwords as any other sales pitch: they all sell uniqueness, which requires only the decision to buy. <\/p>\n
There’s nothing wrong with those words themselves, but they don’t always mean the truth or tell you anything essential about a work of art. But the truth must be unearthed in new and unlikely places. <\/p>\n
What is the hardest currency for both creative and performing artists? It’s inventing. Coming up with a great idea. Finding your own thing<\/em>, so to speak. <\/p>\n In its 2014 programmes, Avanti! offered insights and performances by artists like these. The fresh and insightful direction of Igor Stravinsky’s The Soldier’s Tale<\/em> could not be further from HumppAvant’s production. Yet they are united by the values typical of Avant’s programmes: taking risks and finding a stimulating idea. <\/p>\n Avanti! is always on the edge<\/em>, on the edge.<\/p>\n <\/p>\n Kari Kriikku<\/em><\/strong> What is the hardest currency for both creative and performing artists? It’s inventing. Coming up with a great idea. Finding your own thing, so to speak. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-15040","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n
\nArtistic Director<\/p>\n","protected":false},"excerpt":{"rendered":"